MRI Fall 2004 Codebook – Changes

 

Back to Fall 2004 Index

 

Change Notice

Date

Section

Page #

Change

CHANGE NOTICE #14

9/21/05

Psychographics

Category-Specific Psychographics

Page 12

To release Media statements for Category Specific Psychographics

 

 

 

 

 

CHANGE NOTICE #13

8/8/05

Psychographics

Interest in Advertising

Page 3

To release segments for Interest in Advertising

 

 

 

 

 

CHANGE NOTICE #12

8/8/05

Psychographics

Interest in Advertising

Page 1

To correct codes for Interest in Advertising

 

 

 

 

 

CHANGE NOTICE #11

8/8/05

Psychographics

Buying Styles

Page 1

To release Buying Styles

 

 

Psychographics

Category-Specific Psychographics

Pages 1-2

To release Category-specific Psychographics

 

 

Psychographics

Consumer Confidence

Page 1

To release Consumer Confidence

 

 

Psychographics

Health Attitudes

Page 1

To release Health Attitudes

 

 

Psychographics

Interest in Advertising

Pages 1-2

To release Interest in Advertising

 

 

 

 

 

CHANGE NOTICE #10

5/24/05

Section I

How to Use

Page 6

To revise the instructions on how to apply one wave data

 

 

Section III

Demographics

Page 15

To correct the Nielsen County Size definitions

 

 

 

 

 

CHANGE NOTICE #9

3/21/05

Section V Media

Pages 67-74

Add these pages

 

 

Psychographics Collective Weight

Page 1

Add this page after the “Psychographics” tab

 

 

Psychographics Intent to Purchase

Page 1

Add this page after the “Psychographics” tab

 

 

Psychographics Technographics

Pages 1-3

Add this page after the “Psychographics” tab

 

 

Psychographics VALS

Pages 1-3

Add this page after the “Psychographics” tab

 

 

 

 

 

CHANGE NOTICE #8

2/14/05

Section III

Demographics

Page 24

To release the U.S. News & World Report in High Income P$YCLE Clusters Special Edition Area Code

 

 

Section V

Media

Page 25

To release Westwood: CBS MarketWatch radio network

 

 

Psychographics

LifeMatrix

Pages 1-4

To release LifeMatrix

 

 

 

 

 

CHANGE NOTICE #7

2/14/05

Section I

How to Use

Pages 5-11

To add supplemental information

 

 

Section IV

Product

Pages 1-201

To release the Product section of the codebook

 

 

Section IV

Product

Pages 215-349

To release the Product section of the codebook (Homemaker Data)

 

 

Section IV

Product

Pages 351-360

To release the Mid-points section of the codebook

 

 

Section IV

Index

Pages 1-32

To release the Index to the Product section

 

 

Section V

Media

Pages 31-66

To release Television Shows, Movie Genres, Movie Ratings and Viewing

 

 

Section V

Index

Page 1

To release updated Index

 

 

Wave 51

Questionnaire

 

To provide Product questionnaire

 

 

 

 

 

CHANGE NOTICE #6

1/10/05

Section V

Media

Page 25

To release Westwood: Metro Network radio network

 

 

 

 

 

CHANGE NOTICE #5

12/6/04

Section III

Demographics

Page 7

To correct the InfluentialsSM description

 

 

 

 

 

CHANGE NOTICE #4

12/6/04

Section III

Demographics

Page 7

To release the InfluentialsSM (net) punch

 

 

Section V

Media

Page 2

To move Life Carrier Newspapers from weekend to weekday papers

 

 

Psychographics

Public Activities

Page 1

To release the InfluentialsSM (net) punch

 

 

 

 

 

CHANGE NOTICE #3

11/22/04

Section III

Demographics

Page 8

To correct the definition of Top Management (New)

 

 

 

 

 

CHANGE NOTICE #2

11/15/04

Demographics

Worksheet

 

Page 1

To correct the Occupation labels and codes for the Respondent and Head of Household

 

 

Section III

Demographics

Pages 8 & 12

To release C-Suites 1 & 2 as one wave only

 

 

 

 

 

CHANGE NOTICE #1

11/15/04

Section III

Demographics

Page 7

To release Public Activities as one wave only

 

 

Psychographics

Public Activities

Page 1

To release Public Activities as one wave only