MRI Teenmark/Twelveplus 2007 Codebook: Media

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SECTION V

2007 MRI TEENMARK/TWELVEPLUS CODEBOOK

PAGE 24

10/31/2007

The following codes apply to TV programs aired once a week.

Question 1 - Frequency

"How many times a month do you usually watch the following programs?"

Relative Column

Code

1st Col.

X - None

1 - One

2 - Two

3 - Three

4 - Four

Question 2 - Average Episode

Relative Column

Code

1st Col.

6 - viewed

Question 3 - Attention Level

"If you watched the program in the past 7 days, how much attention were you paying?"

Relative Column

Code

1st Col.

8 - Full

9 - Most

0 - Some

Question 4 - Where Viewed

"If you watched the program in the past 7 days, where did you watch it?"

Relative Column

Code

2nd Col.

5 - Your Own Home

1 - Someone Else's Home

2 - Hotel/Motel

4 - Somewhere Else

@ = For Teenmark Database Only