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SECTION V
2007 MRI TEENMARK/TWELVEPLUS CODEBOOK
PAGE 44
10/31/2007
TV Show Types
The number of shows viewed in each show type is stored as numeric
values. The number of positions used for each show type depends on the
number of shows in the show type. Any non-zero value indicates viewing
of the show type. Show type average episode audiences can be calculated
by summing the values and dividing the result by the appropriate divide
factor. The divide factor for a show type is the number of shows of
that show type. Consult your on-line service for coding instructions.
Teenmark
TwelvePlus
Show Types
Card*Column
Divide
Divide
Adventure/Westerns/Science Fiction - Primetime
054*11-12
2.0
2.0
Auto Racing - Specials
054*59-60
21.0
27.8
Awards - Specials
054*55-56
20.0
20.9
Baseball Specials
054*61-62
5.0
5.0
Basketball - Weekend - College
054*43-44
3.0
3.0
Basketball Specials - College
054*63-64
8.0
8.0
Basketball Specials - Professional
054*65-66
5.0
5.0
Comedy/Variety
055*01-02
2.5
3.4
Daytime Dramas
054*05-06
9.0
9.0
Daytime Talk/Variety
055*11-12
2.0
2.0
Documentary/Informational - Primetime
054*13-14
7.0
7.9
Early Evening Network News - Mon-Fri
054*09-10
4.0
4.0
Early Evening Network News - Weekend
054*35-36
6.0
6.0
Early Morning News
054*01-02
3.0
3.0
Early Morning Talk/Information/News
054*03-04
3.0
3.0
Entertainment Specials
054*51-52
24.0
27.6
Feature Films - Primetime
054*15-16
3.5
4.4
Football - College Weekend
054*47-48
4.0
4.0
Football - Pro Weekend
054*49-50
3.0
3.0
Football Bowl Games - Specials
054*67-68
11.0
11.0
Football Specials - Professional
054*69-70
8.0
9.8
Game Shows-Primetime
055*13-14
2.0
General Drama - Primetime
054*17-18
31.5
32.4
Golf
054*71-72
63.5
71.2
Gymnastics
055*27-28
3.5
4.0
@Hockey
055*17-18
2.5
Horse Racing
055*19-20
5.5
6.0
Late Night Network News/Info - Mon-Fri
054*27-28
3.0
3.0
Late Night Talk/Variety
054*29-30
10.5
11.0
News - Specials
054*53-54
2.5
3.4
Pageants - Specials
054*57-58
3.0
3.0
Private Detective/Suspense/Mystery/Police -Prime
054*19-20
5.0
5.9
Reality-based
055*07-08
21.0
22.4
@Saturday Morning Programs
054*79-80
6.0
Situation Comedies - Primetime
054*21-22
24.0
24.5
Skating - Specials
055*09-10
11.0
13.3
Soccer
055*25-26
4.0
4.0
Sports Anthologies - Weekend
054*33-34
5.0
5.0
Sunday News/Interview
054*31-32
6.4
Syndicated Adult General
055*41-43
95.0
101.8
Tennis
054*73-74
9.0
9.0
Track & Field Games
055*23-24
5.0
5.0
@ = For Teenmark Database Only