Mediamark Research Doublebase 2005 Notice To Clients

Note to Clients on Releasing Psychographic Data

The Doublebase 2005 psychographics (released 10/17/2005) have been processed using the new ascription procedures first applied to Fall 2004 psychographic data and described in a previous Note to Clients.

Specifically, the procedure has been applied to the following psychographic batteries in Doublebase 2005:

  • Buying Styles
  • Interest in Advertising
  • Health Attitudes
  • Consumer Confidence
  • Intent to Purchase

A white paper detailing the procedures and findings of the new ascription procedure is available online or in hard copy.

Back to Doublebase 2005 Codebook